It is important to constantly re-assess the strategies we are using to ensure we are attracting the most optimal fundraising donor markets. With an aging population, strategies to engage Generations X and Y must be revised.

The Baby Boomers and the Matures age cohorts are currently dominating today's wealth distribution. With a higher wealth distribution, this demographic is also responsible for the highest contribution to fundraiser donations. However, we should begin to be weary of the generation that will be taking over this contribution area: Generation X and Y. Therefore we must re-evaluate our engagement strategies to ensure a tactic that will provide fundraisers with continual donor retention.

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